The average American adult is being messaged at the rate of 12,000 messages/day.
That's more than 4 million/year.
It's as if each of us is standing in the middle of Time Square trying to cut through the noise and be heard.
You have 6 seconds to help me understand why I need your solution.
What do you do?
In this episode of the Business Ownership Podcast I interviewed Orly Zeewy.
Orly is author, keynote speaker & a brand strategist.
She builds the DNA of startup brands and establishes messaging that quickly connects founders with their ideal customers so they can scale in months, not years.
Orly spoke about business owners who often worry that if their messaging is too specific, they will leave someone out.
In the process, they become a solution looking for a problem.
She believes that not everyone is your ideal client.
The more you understand them, the more you can speak to solving a real problem they are struggling with.
Targeted messaging helps you cut through the noise; generic messaging speaks to no one and makes you invisible.
And that makes it hard to cut through the noise.
Learn how to elevate your brand.
Check this out!
Orly Zeewy LinkedIn: https://www.linkedin.com/in/orlyzeewy/
Zeewy Brands Website: https://zeewybrands.com/
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