Want to find out what are desires of your customers?

Why they engage with your content or, why not?

In this episode of the Business Ownership Podcast I interviewed Nick Hobson.

He is a behavioral science strategist and designer. He consults, practices, researches, and writes on topics related to the psychology of workplace performance and consumer behavior. He has a PhD in behavioral neuroscience from the University of Toronto.

As a scientist-turned practitioner, his mission is threefold:

• build bridges between the scientific community and different business stakeholders

• solve difficult problems using behavioral science and advanced data analytics

• understand the meaning behind how humans work, consume, and interact with one another.

He has written for Business Insider, Forbes, Inc, Vice, Quartz, Psychology Today, among others. His research and work have been covered on NPR's Hidden Brain, History Channel, Discovery Magazine, and Time.

Learn more about behavior of your customers & how you can improve your business through it.

Check this out!

Nick Hobson LinkedIn: https://www.linkedin.com/in/dr-nick-hobson/

Apex Scoring System: https://www.apexscore.ai/

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